In this episode of Rotary Club Radio, I interview David Horsager, an international speaker and author of the book, “The Trust Edge.”

Rotary Club Radio

Rotary Club Radio Episode 037

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Length: 34.5 min.

Featured Segment

David Horsager

David Horsager, M.A., C.S.P, is an author, entrepreneur, professor, and award-winning keynote speaker who researches and speaks on the bottom-line impact of trust.

David’s signature speech and book, The Trust Edge, has inspired leaders and motivated teams toward greater results on four continents and across the U.S.

Today we’re going to be talking to David Horsager about his book, “The Trust Edge.”  I am totally excited to bring this interview to Rotary Club Radio because after reading just a portion of The Trust Edge, I knew its message would resonate with Rotarians around the world.

The Trust Edge delivers a comprehensive plan to successfully implement the building of trust in an organization or relationship.  His 8 Pillars of Trust are a breakthrough for success in the board room, office, marriage, or friendship.  Trust is a key component of life.

The 8 Pillars of Trust

  1.  Consistency: The little things that are done consistently make for leaders being followed, increased sales and retention, and a higher level of trust. Consistency is the way brands are built and character is revealed.
  2.  Clarity: People trust the clear and mistrust or distrust the ambiguous. Be clear about your mission, purpose, expectations, and daily activities. When people are clear about the mission they do the little things differently. A clear mission unifies and inspires. When we are clear about priorities on a daily basis we become productive and effective.
  3.  Compassion: Think beyond yourself. Never underestimate the power of sincerely caring. It is the reason we trust our mothers over some salespeople. We are skeptical if the salesperson really has our best interest in mind. “Do unto others as you would have them do unto you” is not just an old saying; it is a bottom-line truth. If followed, it builds trust.
  4.  Character: Do what is right over what is easy. Character is a mix of two things. One is integrity, which means being the same from beliefs to words to actions. The other is moral character. Take the high road in every interaction.
  5.  Contribution: Few things build trust quicker than actual results. Be a contributor who delivers real results.
  6.  Competency: Staying fresh, relevant, and capable builds trust. The humble teachable person keeps learning new and better ways of doing things. They stay current on ideas and trends. There is always more to learn so make a habit of reading, learning, and listening to fresh information.
  7.  Connection: People want to follow, buy from, and be around friends. People become friends when they build connections. Ask questions. Listen. Life, work, and trust are about relationships. All relationships are best built by establishing genuine connections.
  8.  Commitment: Stick with it through adversity. Followers trusted General Patton; Martin Luther King, Jr.; Gandhi; Jesus; and George Washington because they saw commitment. They saw sacrifice for the greater good. Commitment reveals and builds trust.

Special Event | Book Launch Party

You are invited to be a part of the biggest book launch of the year!

Come join hundreds of business leaders, athletes and media personalities in celebrating The Trust Edge, by David Horsager on Tuesday, October 9, 2012, 4-8pm.

Downtown Barnes & Noble, 801 Nicollet Mall, Minneapolis.

At 6 pm, there will be a brief program, including an author interview by KSTP’s sports anchor Joe Schmit.

Olympic Gold Medalists | Business Leaders | Minnesota Celebrities | Hall of Famers


Buy the Book On Amazon

Don’t forget to email a copy of your receipt to to receive all the bonuses David talked about in the interview!

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Copyright 2012